Author name: Lynn Freshour

Diversity, equity, and inclusion (DEI) are critical components for any successful organization. The business case for diversity is clear and has been for years now; research has shown that diverse teams are more innovative, make better decisions, and achieve better financial results than homogenous ones. But to know how well your organization is doing at […]

In recent years many companies have realized that they need to be more mindful of the values and beliefs of their target audience. Those same values and beliefs strongly influence consumers when it comes to deciding who they’ll do business with. However, some companies have taken the approach of trying to market to everybody. Sometimes